Marketing terms...

One of the most common ways to get someone to visit a website is to tell them to click here without even telling them what the site is for. Natural curiosity will create a certain number people doing that. Then it is up to the website creator to keep them though, people decide if they are going to stay on a website within the first few seconds. Which means it's a two part process, getting people to visit, then keeping them there long enough to read the material or buy a product...