Wednesday, May 02, 2007

Ivy League Moms...

Very interesting article at the Toledo Free Press on the topic of marketing/advertising in relation to what is being called, Ivy League Moms. These are women who were at one point career oriented who became stay at home mothers. They bring their business talents into their domestic world by being savvy and smart shoppers who are loyal to products/companies that meet their needs:
Linda Wolf, chairwoman and CEO of Leo Burnett Worldwide, cites studies that indicate that 65 percent of women between the ages of 35 and 40 feel advertising aimed at women is patronizing; 50 percent find certain ads to be old fashioned. This is bad news for the advertising industry, according to Cheryl Berman, chief creative officer for Leo Burnett USA. Burnett's creative team also reports that 50 percent of Ivy League MBA graduates are female and one in four married women today make more money than their husbands.

Burnett personnel state that women's buying habits are changing, and more and more women are the consumers of such items as guns and alcohol. Because women make the bulk of the buying decisions, corporations need to be much more aware of what makes savvy women tick, the Burnett creative team continues.

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