It's also interesting to note that the reporting on the boycott is making more news/blog posts than the initial article...
While Mackey was a bit too simplistic in his one paragraph that seems to have created the most ire:
Unfortunately many of our health-care problems are self-inflicted: two-thirds of Americans are now overweight and one-third are obese. Most of the diseases that kill us and account for about 70% of all health-care spending—heart disease, cancer, stroke, diabetes and obesity—are mostly preventable through proper diet, exercise, not smoking, minimal alcohol consumption and other healthy lifestyle choices.
The problem is though while of course not all people with cancer or diabetes can prevent it, some can so that paragraph is not totally inaccurate. It's a bit ironic that one of the stores known for healthy foods is being boycotted for making a statement that basically confirms their belief that if people ate healthier, they would be healthier.