Beacon crosses the line to being Big Brother

What your expectations of privacy can be when using a site like Facebook is at the heart of the discussion of their new launch of an ad program called "Beacon", where recent complaints by Move On Org have brought this discussion to the forefront. It's an important consideration with today's social networking as to what your expectations are and how much control you have when it comes to sharing your personal information.

As this post on Truthout points out:

The complaints may seem paradoxical, given that the so-called Facebook generation is known for its willingness to divulge personal details on the Internet. But even some high school and college-age users of the site, who freely write about their love lives and drunken escapades, are protesting.

"We know we don't have a right to privacy, but there still should be a certain morality here, a certain level of what is private in our lives," said Tricia Bushnell, a 25-year-old in Los Angeles, who has used Facebook since her college days at Bucknell. "Just because I belong to Facebook, do I now have to be careful about everything else I do on the Internet?"

Two privacy groups said this week that they were preparing to file privacy complaints about the system with the Federal Trade Commission. Among online merchants, Overstock.com has decided to stop running Facebook's Beacon program on its site until it becomes an opt-in program. And as the MoveOn.org campaign has grown over the past week, some ad executives have poked fun at Facebook users.