The latest Winnie the Pooh film comes out today, marking the fifth time Pooh, Piglet, Tigger, and friends have appeared in a feature-length movie. But the inhabitants of the Hundred-Acre Wood aren't just movie stars: Since A.A. Milne introduced the world to Christopher Robin's animal buddies with his 1926 book Winnie-the-Pooh, the characters have appeared on chinaware, baby bibs, vitamin bottles, and much, much more. In 2004, the characters came in second in a Forbes list of the top-earning fictional characters—just a hair behind Mickey Mouse and company—with a $5.6 billion annual income.
How did Pooh, Piglet, Eeyore, et al transform from introspective children's literary characters to brand ambassadors for everything from paper dolls to bandages?
Check out the timeline for the answer ...
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