Ripped? Really?

While I love the concept of a free market place, there are times when I come across the name of a product and it makes me laugh. I admire the creativity, but I still laugh. Take testoripped as an example. It's clearly designed from the name to increase testosterone, to make you ... "ripped" as in having muscles. The visual derived from the name immediately creates the vision of a muscled Adonis ... Which goes to show you in marketing? The name really does matter ...