Marketing curiousity

A popular marketing technique designed to take advantage of our natural curiosity are ones that advise you to click here without telling you what you are clicking on. Unfortunately hackers and those with less than honorable intentions have taken advantage of this natural curiosity as well, which means if you do decide to click here or there, if you are asked to download something? Don't do it unless you are certain it's safe. I recently experienced this on classmates.com where some spy scam pop up began. So don't just assume if it's a place you believed to be credible that it's okay, it may not be.